A Strata Studios Podcast
The Better Outcomes Show
Exploring the possibilities of a new healthcare
Humanizing Healthcare
Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new technology, innovative service delivery methods, business models, and organizational structures.
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Rafael E. Salazar II, MHS, OTR/L (Rafi)
Host of The Better Outcomes Show
Rafi started his career as a licensed Occupational Therapist in 2012. After nearly 5 years leading an outpatient specialty rehab clinic at the Department of Veterans Affairs, Rafi began work as an independent healthcare consultant on a multi-million dollar project for the Georgia Department of Behavioral Health and Developmental Disabilities. During that time, he also began working with independent healthcare clinics focusing on patient engagement and marketing strategy.
Rafi’s career trajectory includes 12+ years of experience in healthcare management, clinical operations, programmatic development, marketing & business development. He even spent some time as an Assistant Professor in a Graduate Program of Occupational Therapy and has served on numerous boards and regulatory committees. He is the host of The Better Outcomes Show and he is also the author of the book Better Outcomes: A Guide to Humanizing Healthcare.
Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work.
He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience. In addition, Rafi also owns and operates ProActive Rehabilitation & Wellness, a multidisciplinary outpatient clinic treating patients with musculoskeletal pain.
A GUIDE TO HUMANIZING HEALTHCARE
Better Outcomes Book
Better Outcomes: A Guide for Humanizing Healthcare outlines 8 fundamental changes that organizations, clinics, and clinicians need to commit to in order to return to the focus of healthcare to where it should be: the patient.The book covers topics related to truly patient-centered care, a biopsychosocial approach to service delivery, patient engagement, interpersonal communication, and developing long-term relationships with patients. Through an exploration of both clinical research and real-life examples and cases, the book outlines and supports a vision of a new healthcare, where skilled, competent, and caring clinicians care for engaged patients to promote better clinical outcomes, deliver unmatched satisfaction, and lasting relationships.
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Videos, Interviews, And Full Episodes
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We upload most of our interviews to our YouTube channel. Check them out below!We post both the video interviews & full episodes in playlists to make them easier to find & search.
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Speaking & Training
Hire Rafi Salazar to Speak
Receive the tools and insight necessary to help you and your audience or organization humanize healthcare.Rafi speaks & trains at healthcare organizations on topics related to leadership in healthcare, patient engagement & experience, integrated clinical care, interprofessional collaborative practice and marketing & communication strategy for rehabilitation professionals & organizations. His work on telehealth has been discussed in Forbes. I always customize content for your specific audience and to meet your organization’s specific goals and objectives. His goal is to help you facilitate the outcome you want for your event, audience or organization.
His most recent topics & projects include to following. Keep in mind that these can be tailored to be delivered as a presentation/keynote, as a workshop, or as part of a strategic engagement.
Better Outcomes: A Guide to Humanizing Healthcare
Tech-Enabled Healthcare
Principles of Amazing Patient Experiences
Marketing Healthcare Services in today’s healthcare environment (US)
The Biopsychosocial Model & Application to Clinical Practice & Patient Engagement
Managing Patient Experience & Engagements: Trauma-Informed Care
Doing Telehealth Right
Direct to Consumer Marketing in Healthcare
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Healthcare Positioning Alignment Workshop
Develop an effective, succinct, and unique positioning strategy for your innovative healthcare businessDevelop an Effective Value PropositionDifferent stakeholder perspectives will determine what they consider valuable and the outcomes they seek from healthcare services.By narrowing down "value to whom," you'll have a clearer idea of how your technology, device, software, or service is positioned to solve the problems faced by specific stakeholders in healthcare.
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Hire Rafi to Speak
Rafael E. Salazar II, MHS, OTR/L
For more info about Rafi, click here.
Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions and the host of The Better Outcomes Show. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT.Today, Rafi helps innovative healthcare companies like technology startups, platforms, and SaaS companies develop effective positioning strategy and business development plans through his consulting work.
He also leverages his experience as a professor and academic to speak and train on the topics around humanizing the healthcare experience.Check out his book Better Outcomes: A Guide to Humanizing Healthcare.
Fill out the form below to contact The Better Outcomes Show:
Reach out with any questions, feedback or comments on the show. We love connecting with folks and sharing our passion for creating meaningful and lasting patient & client relationships. If you want to suggest guests (or want to be on the show yourself), send us a note and we’ll try to make that happen!
Interested in Being Featured on the Show?
Great Thinkers Wanted as Guests on The Better Outcomes Show
If you’re an innovator in healthcare, we want to hear from you! Whether you’re a clinician implementing a breakthrough or cutting edge treatment technique, a healthcare entrepreneur experimenting with new business models or payment structures, or a clinic or organization exploring novel service delivery methods, we want to share your insight and expertise on the show.
If you want to explore the possibility of being a guest on the show, fill out the form to the left and start the conversation.
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